Search Engine Optimisation - golden rule 2

Our second golden rule for Search Engine Optimsation is:

Research what your customers are looking for on the web.

Finding out what your customers are looking for may sound daunting but it's easier than you think. We use a relatively priced online tool from http://www.wordtracker.com/ . This lets you see what people search for when the search for the term say "Apple". The results include things like "red apple" or "apple computer" you get the idea.

It also shows you how many pages on the web feature that keyword. So it gives you an idea of how hard it will be to get visitors if you are buiding a web page that needs to sell Apples.