Search Engine Opimisation 101 tips, 101. other sites backlinks

If you download the Google toolbar and use the Page Rank tool you can see to some extent what backlinks exist for websites - this helps identify the directories that you may want to use to promote your website and also see who the partners of your competitors are.

Search Engine Opimisation 101 tips, 100. other sites keywords

When researching your keywords for your website it's worth looking at what other sites that you would want to emulate have used. This will give you some idea of what is popular - or give you something ti think about if you find that they have a poor selection of keywords.