Search Engine Opimisation 101 tips, 101. other sites backlinks

If you download the Google toolbar and use the Page Rank tool you can see to some extent what backlinks exist for websites - this helps identify the directories that you may want to use to promote your website and also see who the partners of your competitors are.

Search Engine Opimisation 101 tips, 100. other sites keywords

When researching your keywords for your website it's worth looking at what other sites that you would want to emulate have used. This will give you some idea of what is popular - or give you something ti think about if you find that they have a poor selection of keywords.

Search Engine Opimisation 101 tips, 99. spelling

Deliberately mis-spelling certain terms in the meta data and even in the meta data (if you can risk it) will catch those folks searching who have been careless while typing.

Search Engine Opimisation 101 tips, 98. keywords how many

When adding keywords, or key phrases, you do not need to write and endless list. Around 12 or so keywords is adequate. Ensure that they are related and are not a random collection of thoughts.

Search Engine Opimisation 101 tips, 97. initials for you company and nicknames

If your company uses initials sometimes or has a nickname then ensure that your website relects that in the copy and in the metadata.

Search Engine Opimisation 101 tips, 96. if you loose a name loose the name

When personnel change make sure you remove tjem from your site and from any meta data lurking behind the scenes.

Search Engine Opimisation 101 tips, 95. for each major revision mark it

If you do plan to monitor things closely then record the updates in a diary to ensure you can check on progress.