Search Engine Opimisation 101 tips, 69. seo noise

Despite all your best efforts you may find that you can't get the words or phrases you want ranked on google. This may be because a business in another sector uses similar phrases albeit for different purposes. "Service" is one such term that can be very difficult to optimise for regardless of the sector you operate in. A large government website with the same keywords as you will nearly always rank above you in Google.

Search Engine Opimisation 101 tips, 68. copy writing services

If you are unable to come up with the correct sales speak then engaging a good copy writer is an option. But make sure they understand or work with an SEO specialist to make sure their copy and webpage it is on all work form an SEO perspective.

Search Engine Opimisation 101 tips, 67. seo services

Many companies offer Search Engine Optimisation services - be careful of sweeping promises. No one can guarantee a number one slot in google unless it is for a very obscure term. And avoid paying huge sums to be optimised for a single phrase - that is seldom an economic option.

Search Engine Opimisation 101 tips, 66. pdfs

The search engines can look inside pdfs if they are uploaded onto your website - though it would make life a lot easier if you simply created a matching website page. If you do upload pdfs then make sure the document names and the links that link to them make it very clear to the search engines as to what the document contains.

Search Engine Opimisation 101 tips, 65. links inside copy

Links inside copy is often referred to as anchor text. ie if you linked the words "dinosaur eats banana" to your website then these words are the anchor text. If you ensure that the anchor text is relevent to your business then that will help your search engine profile.

Search Engine Opimisation 101 tips, 64. paying for space

Many online directories allow businesses to buy space on their website. This is useful for two reasons. (i) if the directory site is popular and has a good page rank then your business details will show up when someone is searching for your services, (ii) It allows you to create a link from a rated website to your own improving your own search engine rating and worth.

Search Engine Opimisation 101 tips, 63. pay per click

To compliment your seo activities it may be useful to run an paid for advert campaign or Pay Per CLick campaign. However, becuase of the way that PPC campaigns operate it is recommended that you optimise your web pages first.

Search Engine Opimisation 101 tips, 62. bounce

Google provides a fabulous free service to analyse your website traffic. Once you have the traffic on your site, through using techniques such as SEO, you'll be interested to see what they do. If they leave straightaway then this is known as the bounce rate - you'll want to have that bounce rate as low as possible. 30% is a good target to try to reach.

Search Engine Opimisation 101 tips, 61. robots

The Robots.txt file is a simple file that exists in the home directory of your website. It gives the Search Engines a few vital pieces of information to help them navigate aound your website.

Search Engine Opimisation 101 tips, 60. privacy

Your privacy page (and you are recommmended to have one) again can be marked No Robots.

Search Engine Opimisation 101 tips, 59. terms

Just as with Copyright pages - make sure your Ts and Cs page is marked No Robots.

Search Engine Opimisation 101 tips, 58. copyright

Most websites will have a copyright pages explaining who owns what. For people searching it is not (normally) a page of interest. So in the robots file on your website make sure that you identified your copyright page as No Robots.

Search Engine Opimisation 101 tips, 57. addresses

IT may sound obvoius but make sure your office(s) address is clear and full - avoid it being a graphic or the search engines will not be able to find you.

Search Engine Opimisation 101 tips, 56. phone numbers

You may find that your website gets found becuase people have searched for where a phone number is mentioned. So make sure its displayed clearly and often - ideally on each page to help with your websites call to action. People look for specific phone numbers because someone they use caller id and are screening before calling back you sales team.

Search Engine Opimisation 101 tips, 55. email addresses

Peoples and email harvesting companies both like email addresses and will seek the out. Good Content Management Systems will hide the email detail in some way so that automatic harvesting robots are unable to easily copy the email address.