Search Engine Opimisation 101 tips, 54. styles

Style are created to change the way a piece of text looks and then applied as often as you like througout your website. Styles can change the way a header looks - so you could define text as a header and then change it to actually look like normal text. This is a black hat SEO technique - is the search engines think they are looking at a header while the reader sees normal text. Black Hat techniqies are not recommended.

Search Engine Opimisation 101 tips, 53. article heading

When creating news or articles for your website ensure the title of the article agrees with the keywords used on your webpage. This helps the search engines get the point easily.

Search Engine Opimisation 101 tips, 52. Tagging the breadcrumb

The breadcrumb trail appears on all pages and you can add additional text to it to emphasise your key message to help the search engines.

Search Engine Opimisation 101 tips, 51. Breadcrumb

As your visitor progresses through your website the pages they have been on can be displayed as a breadcrumb trail. This can help the search engines understand what the focus of you website is if the web pages are named well.

Search Engine Opimisation 101 tips, 50. Free offers

People like free offers and building in free offers and promotions will result in improved traffic to your website.

Search Engine Opimisation 101 tips, 49. Dynamic menus

Building menus or a list of links that change based on the content on your website will help the search engines find the content you believe is important quickly and improve your search engine position.

Search Engine Opimisation 101 tips, 48. Search

The search engines cannot use the search facilities in your website. So make sure that you have "canned" searches that the search engines trigger by following a link.

Search Engine Opimisation 101 tips, 47. Google news

There are a range of alert services to report news direct to your inbox, Google News is one. If you have news on your website you can attempt to get the news alert systems to pick up on it and increase your traffic.

Search Engine Opimisation 101 tips, 46. Flickr

Posting photographs on flickr gives you a valuable place to reference your website from and this will help your page rank.

Search Engine Opimisation 101 tips, 45. You tube

Posting videos on You Tube gives you a valuable place to reference your website from and this will help your page rank.

Search Engine Opimisation 101 tips, 44. Digg

The social bookmarking sites such as Digg give you the chance to promote your website and build external links to it.

Search Engine Opimisation 101 tips, 43. Peoples names

Ensure that your sales and senior management teams names are listed as your customers may track you down by them rather than your services or products.

Search Engine Opimisation 101 tips, 42. Product names

If you are reselling products make sure your webpages emphasise the product name.

Search Engine Opimisation 101 tips, 41. Geography

When creating content ensure you make it clear the geographical area in which you are offering your services.

Search Engine Opimisation 101 tips, 40. Scrolling text

Java and flash can be used to scroll text but the search engines will be unable to see it. This will reduce the chances of your website being found by the search engines.