Think about you website first - before thinking about SEO

This may seem rather unhelpful.... think about what your site is all about or your site won't appear in the Search Engines for the terms you need. Split your site up into focussed pages about specific products, services and case studies. Don't mix a page up with the numerous things you do - the reader may get confused but the Search Engines definitely will.

Splitting the site up into focussed pages will help your SEO or Search Engine Optimisation.