Search Engine Optimisation - golden rule 3

The third golden rule and the one that involves the most work for good Search Engine Optimisation is:

Ensure the Title Bar, Description and Content for each page reflects your researched Keywords.

The title bar along the top of your browser should state clearly what the page is all about using your keywords found from golden rule 2. The description should succinctly explain using the keywords what the page is promoting. And the Content should extend the conversation again featuring the keywords in a natural and engaging manner.

And it goes without saying - so we'll say it - that the researched keywords should be put in the Keyword area of the page/