Search Engine Opimisation 101 tips, 28. Related subjects

Websites with lots of content can help the search engines by associating similar content on the same page. This improves the understanding of the search engine with respect to the topics under discussion.

Search Engine Opimisation 101 tips, 27. Tags

Websites with significant amounts of content can help the search engines by exposing tags. Tags are single words or simple phrases to emphasise the main aspects of the content for an article on your website.

Search Engine Opimisation 101 tips, 26. Deep linking

When developing the number of external links you should ensure that a number of them point to internal pages to encourage the search engines to rank all of your websites pages.

Search Engine Opimisation 101 tips, 25. Page at a time

A well search engine optimised website has each page optimised. So optimise your website a page at a time - be logical.

Search Engine Opimisation 101 tips, 24. Adword info

The Adword facilities in google also provide valuable information on what people are looking for. Use that information to influence your keywords and content.

Search Engine Opimisation 101 tips, 23. Analytics

Use tools like Google Analytics to find out how people are finding your website and use that information to improve the content of your website.

Search Engine Opimisation 101 tips, 22. Wordtracker

To find out what people are looking for use tools like Wordtracker. This will help you find the correct keywords for your website.

Search Engine Opimisation 101 tips, 21. Review

Successful search engine optimisation relies on a regular review of how your website is performing. Be prepared to change keywords and add pages as required.

Search Engine Opimisation 101 tips, 20. Database use

If your website uses data served up from a database you should ensure that the data contains (or is complimented automatically) with the appropriate keywords.

Search Engine Opimisation 101 tips, 19. Structured Menus

By structuring menus the search engines will get a clear view of the topics covered in your website ie technology >> software >> java.

Search Engine Opimisation 101 tips, 18. Landing pages

Landing pages for particular topics, offers or competitions helps the search engines direct the right traffic direct to the specific interest area. This is at the heart of search engine optimisation.

Search Engine Opimisation 101 tips, 17. Focus

Ensure that each page of you website has a tight focus. That will help the search engines get an overwhelming sense of what the webpage is all about.

Search Engine Opimisation 101 tips, 16. Bold

Just like humans the search engines know that something in bold is important.

Search Engine Opimisation 101 tips, 15. Alt tags

Alt tags appear under the image and are therefore seen if the image has went missing. Search engines will read them to get an undestanding of what your website is all about.

Search Engine Opimisation 101 tips, 14. Image titles

Image titles appear when your mouse hovers over an image but the search engines also use them to understand what your website topic is. Use them carefully to improve your search engine optimisation.

Search Engine Opimisation 101 tips, 13. Anchor Text

When linking from an external website or internal page make sure the text is a description of the page rather than simply the URL of the website. For instance for all Search Engine Optimisation free advice visit Search Engine Optimisation Scotland.

Search Engine Opimisation 101 tips, 12. External Links

Websites that point to your website improve the Page Rank and encourage the search engines to believe that your website is important.

Search Engine Opimisation 101 tips, 11. Internal Links

Linking pages to one another within your site will help your Page Rank with the search engines.

Search Engine Opimisation 101 tips, 10. Sitemaps

To help the search engines find all the pages on your website create a sitemap and store it in the top directory.

Search Engine Opimisation 101 tips, 9. The depth

The Search engines like deep websites with lots of pages to explore. While you should not create lots and lots of boring pages just for a search engine, if your site does have a lot then your search engine optimisation chances will improve.

Search Engine Opimisation 101 tips, 8. Long Description

You can use the Long tag associated with images for search engine optimisation purposes but care should be taken as its use is for those who find websites to access. So use it sensibly but there is nothing wriong with choosing your words carefully to maximise SEO.

Search Engine Opimisation 101 tips, 7. Flash

Flash and search engine optimisation don't get on well, though moves are afoot to improve that. If you have a page that is almost all flash then it will act as a block to pages that are behind it. Basically the search engines at the moment like text not flash.

Search Engine Opimisation 101 tips, 6. The Images

Including images on your website is normal and you can use the fields associated with the images to improve your search engine optimisation. There are a number of tags such as alt that can include an SEO'd kyword or phrase.