Thursday, 17 July 2008

Search Engine Optimisation - The Description

The Description of a webpage is hidden from the normall visitor to your site but the Search Engines love it so you have to use it. To see what is in a Description you can right click on the page of a website displayed using Internet Explorer. Then click on view source.

Once the code is displayed look for "description" - the text contained within that tag is the description of the page. If there is not a description then the page has not been optimised for search engine purposes. If there is a description then compare it to the text on the displayed page. If it agrees with the content on the page then the chances are that the site has been SEO'd at least to some extent.

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