Search Engine Opimisation 101 tips, 5. The Description

The description metadata is required for search engine optimisation and is used as the text that search engines display under the website title/url. Ensure the description agrees with and enahnces the chosen keywords for maximum SEO effectiveness.

Search Engine Opimisation 101 tips, 4. The Keywords

Keywords are identified in the metadata - sounds techy but its just an area in the stuff behind the scenes that highlights what the website is all about. Keywords are essential for search engine optimisation to work - but they are not the be all and end all.

Search Engine Opimisation 101 tips, 3. The Copy

Probably the most important thing when carry out search engine optimisation on your website is the copy on that page. Make sure it is concise and clearly says what you do or are are selling so that search engines get the message. Mentioning cabbage a lot (though not to the point that the page is unreadable) will help the search engines realise that you are all about cabbages.

Search Engine Opimisation 101 tips, 2. The Title

The title of your website and of each website page helps your search engine optimisation immensely. Each web page should have a title (thats the bit that appears at the top of the browser) that features what you do and the words that are important. ie best cabbage in UK, cabbage sales, cabbage products would be a good title for a webpage selling cabbage.

Search Engine Opimisation 101 tips, 1. The URL

The search engines like easy to understand URLS - thats your domain name. So if your website sells cabbage then a url with the word cabbage in it will help your search engine optimisation profile.

Search Engine Optimisation – Z is for optimization

Spelling mistakes are a great way to attract traffic to your web site. The best place for deliberate spelling mistakes is in your keyword metadata area. Search Engine Optimised web sites often include frequent spelling mistakes or common company name abbreviations and typos to catch vistors.

Search Engine Optimisation – Y is for Yesterday

Here today gone tomorrow. It’s easy to slip down the Search Engine listings and your once front page position disappears – so stay on top by staying on top of your Search Engine Optimisation activities.

Search Engine Optimisation – X is for Don’t get Cross

It’s easy to get frustrated when your web site doesn’t get highly ranked by the Search Engines – but don’t get mad just because your Search Engine Optimisation ain't working. When things aren’t working out try and think through what you have done and more importantly what you haven’t – are you really doing everything you can to get noticed?

Search Engine Optimisation – W is for Wordtracker

If your looking for the terms that your customers are looking for then sign up for Wordtracker to research your keywords. A Search Engine Optimised web site uses keywords to influence all aspects so use Wordtracker to get the inside track on what your customers are thinking.

Search Engine Optimisation – V is for Victory

Getting your web site number one in the Search Engines for the terms you want is very rewarding. Even the smallest of companies can get to number one ahead of the big guys. Indeed Search Engine Optimisation for smaller companies is often easier to do than for the big guys – so if your small or medium go for it!

Search Engine Optimisation – U is for Underhand

You may have heard about SEO Black Hat or Underhand SEO techniques. Search Engine Optimisation techniques that use white text on a white background are frowned upon and may cause your website to get blacklisted.

Search Engine Optimisation – T is for Title

Many websites use the title bar along the top of the browser poorly. Often it simply contains the name of the company or the name of the page. Instead it should use the keywords or key phrases to improve your Search Engine Optimisation.

Search Engine Optimisation – S is for Search

Search Engines are a wonderful free advertising resource and the only thing you have to do is to ensure your website has been fully Search Engine Optimised for the terms your customers are looking for – how hard can that be?

Search Engine Optimisation – R is for Rip-off

A number of SEO experts have pricing models that we believe are summarised best as a rip off. We don’t believe that it is right to pay to have a specific keyword ranked highly on the search engines. Indeed we don’t think it is service that you can charge for in that way. If you think you are getting conned let us know and maybe we could help out instead with your Search Engine Optimisation activities.

Search Engine Optimisation – Q is for Quit

If you’ve been at it for months and despite your best Search Engine Optimisation efforts your website isn’t being picked up for the terms you want then it’s time to quit. We’ll not quit….. ask around or drop us a line for some comment. There is always something else worth trying in the world of SEO.

Search Engine Optimisation – P is for Page Rank

Page Rank gives a score to each page within your website. The higher the score then the better the chance of the Search Engines listing the site for the keywords you desire. PageRank considers the number of pages and the number of incoming links to your site is a measure of your web sites importance. A fully search engine optimised web site will do everything it can to have a high Page Rank.

Search Engine Optimisation – O is for Optimise

The main optimisation activity is to ensure the content reflects the keywords and phrases that your customers are looking for. Search Engine Optimised web sites & web pages ensure that the keywords and phrases are repeated often enough to get the web site noticed. This process is called Opimisation – but ideally your web site should be optimised from day one.

Search Engine Optimisation – N is for Noise

Sometimes despite your very best Search Engine Optimisation work you can’t get your site high on the Search Engine for the terms you want. Often this can be because other web sites use some of the terms you use y coincidence. For instance in the UK the National Health Service makes it hard if you want a website that gets found for a phrase that includes Service. The NHS has many highly ranked pages making a new site featuring similar keywords a difficult thing to get ranked.

Search Engine Optimisation – M is for Metadata

Don’t be confused by the term Metadata, it’s simply a technical term that refers to the data that is hidden behind the scenes. The Metadata areas hold the Description of your web page as well as keyword and title data. Getting that data correct is important for Search Engine Optimisation purposes. To see the metadata click on view source option in your browser and have a look around.

Search Engine Optimisation – L is for Links

A truly Search Engine Optimised website will have a number of incoming links pointing to it from external sites. And it will also have a rich internal link structure to enhance navigation as well as promote itself as a highly Search Optimised website.

Search Engine Optimisation – K is for Keywords

It’s all about Keywords. Well Search Engine Optimisation is only partly about Keywords – they are the start but the URL, the content, the description and the promotion of the website all matter the same if not more.3

Search Engine Optimisation – J is for Jam tomorrow

Some Search Engine Optimisation experts claim that its just a matter of time before their work will cause your website appears on the search engines for the terms you want. But if after 4 weeks you don’t think your site is being found for the terms you want its time to ask hard questions. Make sure you get sensible answers about why your site is not getting found and what your SEO experts plan to do about it.

Search Engine Optimisation – I is for Instant Success

In some cases you’ll find the SEO success comes quickly – almost instantly. The Search Engines have powerful systems that crawl websites regularly. Get your website Search Engine Optimisation correct and you could find your web site appearing high in the Search Engines within just a few days.