Search Engine Opimisation 101 tips, 101. other sites backlinks

If you download the Google toolbar and use the Page Rank tool you can see to some extent what backlinks exist for websites - this helps identify the directories that you may want to use to promote your website and also see who the partners of your competitors are.

Search Engine Opimisation 101 tips, 100. other sites keywords

When researching your keywords for your website it's worth looking at what other sites that you would want to emulate have used. This will give you some idea of what is popular - or give you something ti think about if you find that they have a poor selection of keywords.

Search Engine Opimisation 101 tips, 99. spelling

Deliberately mis-spelling certain terms in the meta data and even in the meta data (if you can risk it) will catch those folks searching who have been careless while typing.

Search Engine Opimisation 101 tips, 98. keywords how many

When adding keywords, or key phrases, you do not need to write and endless list. Around 12 or so keywords is adequate. Ensure that they are related and are not a random collection of thoughts.

Search Engine Opimisation 101 tips, 97. initials for you company and nicknames

If your company uses initials sometimes or has a nickname then ensure that your website relects that in the copy and in the metadata.

Search Engine Opimisation 101 tips, 96. if you loose a name loose the name

When personnel change make sure you remove tjem from your site and from any meta data lurking behind the scenes.

Search Engine Opimisation 101 tips, 95. for each major revision mark it

If you do plan to monitor things closely then record the updates in a diary to ensure you can check on progress.

Search Engine Opimisation 101 tips, 94. pick the terms then monitor

It requires discipline but if you can monitor what terms are having an impact on your search traffic. And when you change or add a term keep a note of the date introduced.

Search Engine Opimisation 101 tips, 93. open google up to a 100

There is an option within Google that lets you see the top 100 results rather than top 10. Switch that on to keep an eye on what is happening without paging and taking time.

Search Engine Opimisation 101 tips, 92. search traffic on google

Google Analytics lets you see the traffic coming to you because of search. Use this regularly to see how well your SEO activities are doing.

Search Engine Opimisation 101 tips, 91. copy how much

When creating copy for a page you don't need huge volumes - just focussed text. 200 to 300 words should be adequate.

Search Engine Opimisation 101 tips, 90. watch for dead terms

It is easy to forget what content is on a large website. Review your website regularly for relevance - and don't just remove the copy - update the meta data as well.

Search Engine Opimisation 101 tips, 89. watch location

The geography of your visitors is important to watch and you can monitor this in Google analytics. If you only supply services locally then traffic from the USA is of little interest. If you have a significant amount of traffic coming from the wrong location then you will have to investigate why.

Search Engine Opimisation 101 tips, 88. sources of traffic

Google analytics also allows you to see where that traffic is coming from - domain names can sometimes be used to identify potential customers.

Search Engine Opimisation 101 tips, 87. averaging traffic on google

The statistics that google analytics can provide for free are fascinating. Particularly useful is looking at the trend of traffic on your site by looking at the weekly or monthly averages.

Search Engine Opimisation 101 tips, 86. page rank copyright

Page Rank is copyright Google according to wikipedia - while pagerank (we think) is a generic term.

Search Engine Opimisation 101 tips, 85. page rank as per google

Although the Page Rank score is from 1 to 10 it is not linear. Moving from a page rank of 1 to 2 is relatively easy but moving from 5 to 6 is much more difficult.

Search Engine Opimisation 101 tips, 84. page rank update

It is believed that Page Rank is continually under review but is only released to you on a quarterly basis.

Search Engine Opimisation 101 tips, 83. page rank

Page Rank is a measure of how important your website is perceived to be. You can download the Google Toolbar to see how important your website is believed to be.

Search Engine Opimisation 101 tips, 82. niche

If you supply niche information or services then it is likely that you will feature highly in search engine searches.

Search Engine Opimisation 101 tips, 81. comprehensive info

Providing your visitors with comprehensive information is good for them and good for the search engines.

Search Engine Opimisation 101 tips, 80. changing a URL name

If you decide to change the name of a URL for a page then you will loose the Page Rank associated with the previous name.

Search Engine Opimisation 101 tips, 79. introduce a friend

Encouraging visitors to introduce a friend through some incentive will generate interest and help create links from third parties.

Search Engine Opimisation 101 tips, 78. money back

Just as competitions generate back link creation so do money back or cash back offers. Anything that provides an incentive is likely to create interest and backlinks.

Search Engine Opimisation 101 tips, 77. competition offers

By offerring a competition on your website you will increase interest and others will post your competition URL on other sites. This increases the number of backlinks and in turn your page rank.

Search Engine Opimisation 101 tips, 76. google earth mash ups

Google Earth provides the capability to overlay other information. Such mash ups are a useful to spread the word about your business.

Search Engine Opimisation 101 tips, 75. google business directory

Google offer a business directory and it is recommended that you sign up. Many of the other search engines offer similar services.

Search Engine Opimisation 101 tips, 74. misuse of keywords

A common misuse of keywords is to use your competitors name to attract their business. This is not a technique that is encouraged.

Search Engine Opimisation 101 tips, 73. transient web sites

A website that appears for a short period of time simply to create backlinks to a target site is another black hat technique. It's questionable how effective this technique is.

Search Engine Opimisation 101 tips, 72. white text on white background

White text on a white text is a black hat seo technique and is frowned upon. It's used to fill a page with keywords which may or may not have anything to do with the site. If discovered you risk being blacklisted.

Search Engine Opimisation 101 tips, 71. black listing

If you are believed to employing inappropriate techniques to attract traffic then the Search Engines can black list your site. If you suspect this has happens get in contact with them and resolve the issue. It may be a mistake - or a misunderstanding.

Search Engine Opimisation 101 tips, 70. keyword density

There is a lot of discussion on the density of keywords within webpage copy. It's unclear just how important density really is, so simply be sensible. Don't use the keywords to the point that the copy becomes inane.

Search Engine Opimisation 101 tips, 69. seo noise

Despite all your best efforts you may find that you can't get the words or phrases you want ranked on google. This may be because a business in another sector uses similar phrases albeit for different purposes. "Service" is one such term that can be very difficult to optimise for regardless of the sector you operate in. A large government website with the same keywords as you will nearly always rank above you in Google.

Search Engine Opimisation 101 tips, 68. copy writing services

If you are unable to come up with the correct sales speak then engaging a good copy writer is an option. But make sure they understand or work with an SEO specialist to make sure their copy and webpage it is on all work form an SEO perspective.

Search Engine Opimisation 101 tips, 67. seo services

Many companies offer Search Engine Optimisation services - be careful of sweeping promises. No one can guarantee a number one slot in google unless it is for a very obscure term. And avoid paying huge sums to be optimised for a single phrase - that is seldom an economic option.

Search Engine Opimisation 101 tips, 66. pdfs

The search engines can look inside pdfs if they are uploaded onto your website - though it would make life a lot easier if you simply created a matching website page. If you do upload pdfs then make sure the document names and the links that link to them make it very clear to the search engines as to what the document contains.

Search Engine Opimisation 101 tips, 65. links inside copy

Links inside copy is often referred to as anchor text. ie if you linked the words "dinosaur eats banana" to your website then these words are the anchor text. If you ensure that the anchor text is relevent to your business then that will help your search engine profile.

Search Engine Opimisation 101 tips, 64. paying for space

Many online directories allow businesses to buy space on their website. This is useful for two reasons. (i) if the directory site is popular and has a good page rank then your business details will show up when someone is searching for your services, (ii) It allows you to create a link from a rated website to your own improving your own search engine rating and worth.

Search Engine Opimisation 101 tips, 63. pay per click

To compliment your seo activities it may be useful to run an paid for advert campaign or Pay Per CLick campaign. However, becuase of the way that PPC campaigns operate it is recommended that you optimise your web pages first.

Search Engine Opimisation 101 tips, 62. bounce

Google provides a fabulous free service to analyse your website traffic. Once you have the traffic on your site, through using techniques such as SEO, you'll be interested to see what they do. If they leave straightaway then this is known as the bounce rate - you'll want to have that bounce rate as low as possible. 30% is a good target to try to reach.

Search Engine Opimisation 101 tips, 61. robots

The Robots.txt file is a simple file that exists in the home directory of your website. It gives the Search Engines a few vital pieces of information to help them navigate aound your website.

Search Engine Opimisation 101 tips, 60. privacy

Your privacy page (and you are recommmended to have one) again can be marked No Robots.

Search Engine Opimisation 101 tips, 59. terms

Just as with Copyright pages - make sure your Ts and Cs page is marked No Robots.

Search Engine Opimisation 101 tips, 58. copyright

Most websites will have a copyright pages explaining who owns what. For people searching it is not (normally) a page of interest. So in the robots file on your website make sure that you identified your copyright page as No Robots.

Search Engine Opimisation 101 tips, 57. addresses

IT may sound obvoius but make sure your office(s) address is clear and full - avoid it being a graphic or the search engines will not be able to find you.

Search Engine Opimisation 101 tips, 56. phone numbers

You may find that your website gets found becuase people have searched for where a phone number is mentioned. So make sure its displayed clearly and often - ideally on each page to help with your websites call to action. People look for specific phone numbers because someone they use caller id and are screening before calling back you sales team.

Search Engine Opimisation 101 tips, 55. email addresses

Peoples and email harvesting companies both like email addresses and will seek the out. Good Content Management Systems will hide the email detail in some way so that automatic harvesting robots are unable to easily copy the email address.