Search Engine Opimisation 101 tips, 69. seo noise

Despite all your best efforts you may find that you can't get the words or phrases you want ranked on google. This may be because a business in another sector uses similar phrases albeit for different purposes. "Service" is one such term that can be very difficult to optimise for regardless of the sector you operate in. A large government website with the same keywords as you will nearly always rank above you in Google.