Search Engine Optimisation – N is for Noise

Sometimes despite your very best Search Engine Optimisation work you can’t get your site high on the Search Engine for the terms you want. Often this can be because other web sites use some of the terms you use y coincidence. For instance in the UK the National Health Service makes it hard if you want a website that gets found for a phrase that includes Service. The NHS has many highly ranked pages making a new site featuring similar keywords a difficult thing to get ranked.