Search Engine Opimisation 101 tips, 3. The Copy

Probably the most important thing when carry out search engine optimisation on your website is the copy on that page. Make sure it is concise and clearly says what you do or are are selling so that search engines get the message. Mentioning cabbage a lot (though not to the point that the page is unreadable) will help the search engines realise that you are all about cabbages.